The programme provides theoretical knowledge and practical skills in communications, arts and culture, language and literature, media and information technology. Graduates will have high levels of language competence, together with expertise in intercultural communication, practical skills for the communication industry, and the technical know-how to keep pace with the information superhighway. Courses offered vary from cultural studies (classical and contemporary) to advertising, design, film studies, newspaper and magazine writing. In addition students may take elective modules from subjects such as Languages (Afrikaans, English, isiXhosa and French), Philosophy, Web Design, Music Technology, Psychology and Marketing.

The programme trains students for a career in the public sector. The programme is designed in such a way that the student is equipped with administrative and management skills which are relevant for a career in the private and public sectors.

This programme provides alternative university access to students who have the potential to succeed, but do not meet the minimum admission requirements for the mainstream programme. The purpose of the programme is to integrate additional academic support and skills development with mainstream courses in order to prepare the student for a career in either the private or public sectors.

The Advanced Diploma in Public Administration and Management aims to develop graduates who hold theoretical insights, operational skills well as critical insight into the socio- economic and socio-political realm which defines the public service.

The School for Governmental & Social Sciences offers students the opportunity to tailor their BA studies to their interests and career plans, focusing on subjects such as Political Science, Public Administration, Sociology, Anthropology, and/or History. Students can choose one of three possible streams: • Two languages as majors.;The BA degree enables learners to develop communication, critical thinking and problem-solving skills that will make them flexible global players. The BA also opens up a wide variety of postgraduate study opportunities, allowing students to focus on a particular area and develop specialist expertise. The BA programme is highly flexible and students may also include other disciplines such as Psychology, Industrial Psychology, Philosophy, Geography or language studies. • One language and one social sciences & humanities as majors; or • Two social sciences & humanities as majors.

The Bachelor of Administration (BAdmin) is a multi-faceted and comprehensive programme which aims to develop excellence in the practice and analysis of public administration, industrial psychology, sociology, business management, and political studies. Students may choose from one of four streams, according to their interests and planned career path. Public Administration is common to all four streams and learners choose an additional specialisation in Industrial Psychology, Sociology, Business Management or Political Studies.

The interdisciplinary BMus option allows students to widen the scope of their degree by adding a second, non-music area of specialisation to their programme. On completion of this qualification, students will have attained a comprehensive and systematic knowledge base in the field of music and a depth of knowledge in the non-music field. Students will have a coherent and critical understanding of the theories and practices in the field of music and an ability to conduct research and critique advanced scholarship in a non-music field.

In addition to a core curriculum of music subjects, the BMus General allows candidates a wide scope of elective options, both within and beyond the field of music. Students will be able to present and communicate academic and/ or professional work effectively, catering for a variety of audiences by using a range of different media appropriate to the context. The qualification has been structured in such a manner as to promote transformation in music in the broadest sense. Learning programmes will contribute to the personal development of the individual student and to social and economic development by applying the Critical Cross-Field Outcomes.

The programme is designed to equip candidates with the knowledge and skills needed to operate as professional public relations practitioners. The programme has been accredited with the Public Relations Institute of South Africa (PRISA). The programme also requires the student to undergo one year of experiential training in order to qualify for the diploma.

The Advanced Diploma in Public Relations Management aims to fulfil the fundamental requirements of a practically-orientated PR programme. The qualification consists of six compulsory and interrelated modules. All modules contribute in an integrated fashion towards the intended outcomes. During the first semester, students will create and present a public relations strategy and plan to an industry problem; apply managerial principles to find a solution to an industry problem; and construct a digital media strategy based on tool functionality to solve such problems. During the second semester, students will present a critical analysis of the cultural and developmental communication practices of an organisation; create and present a measurement and evaluation plan for the proposed business; and design and present a business plan, complete with operational goals and objectives. Graduates will therefore be able to plan and develop communication campaigns on behalf of organisations, or alternatively act as specialised counsel in a consulting capacity.